Hauring Inc. founded in 2019 is a Medical Product Management firm. We specialize in
developing Product/Market fit for medical startup companies. Medical device
businesses that don’t prove Product/Market fit early in their lifecycle will not achieve
their potential. The core idea of Product/Market Fit is that you need a value hypothesis
or a theoretical business model for a product or service that has not launched yet.
To create it you need to identify what problem you are solving or what job you help a clearly defined customer do.
Do you have answers to the following questions that you can articulate clearly in a minute or less?
What problem is your product or service solving? For who? How is your solution new or different than other options available to the target customer?
How will they find out about your solution and do you have confidence that they have both the desire and ability to purchase from you?
Do you understand how all the financial incentives work in the value chain?
These are questions that many startup founders with a strong technical background and a unique IP protected solution struggle to answer when they are in front of in investors. Fortunately, Hauring can help you use structured product management frameworks and we have the right people to help you.
If you need help with establishing product/market fit for your medical device solution please contact us for a free one hour discussion.